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My background, actually, started out in gutters. I worked for my family’s business and was introduced into installing gutters. I started from the very bottom. I worked in the warehouse, then going out with the installers, actually installing, and then turning around and eventually going into sales. Once I was actually out there selling, so many people were asking about pressure washing, or about window cleaning. I had brought that up to my family’s business, and they weren’t interested in doing it. They just quite frankly said, hey, if that’s what you want to do, you go do your own thing. It was a tricky situation for me because I worked for a family business that I was actually a part of. I was told that if I leave, I’m no longer a part of it as of a financial means.

It was a hard decision, but I was much younger. I said, let me go ahead and do this. I went into window cleaning and pressure washing. Did very well doing that, but found that it’s very time consuming, window cleaning. Homeowners can be very particular, especially with window cleaning. I really concentrated on pressure washing. I was washing roofs back then. We did a fantastic job. We did exactly what the shingle manufacturers suggested us to do.

As we were doing it, when we would come back to clean gutters, we would notice how many granulars would still be inside the gutters. They would be shedding even more excessively. We always looked at how we can go about doing a treatment, so to speak, that would be beneficial and not detrimental to the shingles aside from just making them cleaner. There was a product that you can buy at Home Depot. It’s called Roof Sealer, Roof Saver, there’s a lot of different names. It does pretty much what rejuvenation does. It is a product that’s very expensive. It’s not consistent. We wanted to control it ourselves. It took another couple decades before we went even further with this.

I turned around and sold my window cleaning pressure washing company. I went back to work for my parents again, helping them with marketing. That’s when Angie’s List, and Living Social, and Groupon came out. My family was really still into Yellow Page ads, which were very expensive. In the Houston market, we had so many different phone numbers that you had to have so many different phone books. When Living Social, Angie’s List, and all those came out, and then they started doing metro lines, it just made it more convenient to not advertise in the phone book and advertise in these other platforms.

Again, went to my family and said, hey, this is what we should do. We should really concentrate on gutter cleaning, the service aspect of it. Hey Jeff, if you want to do that, you go start your own company. I said that once – they said that to me once before. I said, okay, let me go do this again. This time, though, it skyrocketed. I mean, instantly, we were killing it through Groupon and Living Social. I really like Groupon a lot. We did so well concentrating on the service aspect, whereas my family’s business were concentrating on high-end siding, remodeling, which were all financing items.

Then the economy went down. Then there was a drought. When there’s a drought, service is a big deal. Your home is your biggest investment. You’ve got to maintain it. It gets very hot here. You’ve got to get that debris off your roof because it will damage your roof. There’s so many other different things, infestation of insects, rodents. You have to maintain the property. Even though everyone else is going through a down spiral because of the economy and the drought, we were killing it. We were just going up, and up, and up. My family was interested in what I was doing, so they acquired my company. They said, hey, show us what you’re doing, full force, and we’ll give you carte blanche, so to speak. Do what you want.

I did exactly that. We went from having one gutter cleaning crew for that company all the way to five gutter cleaning crews. At that time, no one cleaned gutters. There was no such thing as a gutter cleaning company. We were the first ones to introduce that into the Houston area. What you had were handymen cleaning gutters and stuff. Once we got them to the point of really understanding the aspect of service, we just, again, just blew up. We had more cleaning companies than we had – more cleaning crews than we had gutter crews, than we had remodeling crews. It’s a cash cow business, so to speak. You’re in and out, and you get paid right away. You don’t have to wait. There’s really no materials. It’s labor. It was a sound business model. They liked it. I liked it. Everyone profited from it. It was great.

Once my mom and dad looked at stepping away from the business, my brother, who was Vice President of Operations said he wanted to downsize. I was sales. Remember, I no longer have a portion of the business. That dramatically affects my income if he wants to scale down. I told him, I said, if we’re going to scale down, why don’t we get into roofing? I’ve always been in roofing, always done it, but my family didn’t want to do that. It was very saturated here in the Houston market, coastal area. My brother said, hey, if that’s what you want to do, you go do it. I said, okay, got you. That’s the third time you guys said this to me. I’m going to go ahead and do it again.

That’s when COVID happened. COVID happened, the pricing of materials and stuff went up, they were scarce. It needed to think outside the box. We needed to figure out how we were going to go about replacing roofs, repairing roofs, doing the things that are necessary to save the people money. Rejuvenation had already been on the market, but it was all up north, or in Florida and the Carolinas. It wasn’t here in Houston or in Texas at all. I did my due diligence, as I have said before, travelled. It was years of research. I had over 2500 clients already that I did on a regular basis for maintaining things. Since I already had in-house clients, I wasn’t interested in burning them. I wanted to make sure we were providing the same excellent service that we always did.

We’re the highest rated roofing gutter company in our area. We’ve been in business for almost eight years now, seven years. We’re already eclipsing everyone else. Now, we have more and more people calling us. I don’t mean to go on a tangent here, but we have more and more calling us wanting the rejuvenation and the roofing companies. They want us to partner up, whereas before when we would call them they would just tell us, no way. Yes, we took a leap of faith, but we also did our due diligence in researching this and making sure that the product actually did what it said. That being said, we introduced rejuvenation treatments into our line of business of cross marketing our services of gutter cleaning, roof repairs, roof replacements. It makes it very easy for us because we’re cleaning gutters. Since we’re already up there cleaning gutters, why don’t we go ahead and tell you what’s going on above your head?